While influencer marketing is currently leading the trust game, consumer preferences evolve over time. The key takeaway for small businesses is agility—staying adaptable to shifts in buyer behavior.

Brand standards are more than guidelines\u2014they're a roadmap to consistency, trust, and growth. By aligning strategy and creativity within proven systems, businesses can enhance customer loyalty, protect their reputation, and foster sustainable success in an ever-evolving marketplace.

Small businesses face crushing challenges from Meta’s convoluted account recovery policies. Locked out of vital platforms, they endure endless support spirals, while spam thrives. It's time to demand fair treatment for these essential community pillars. Let's hold Meta accountable.

Rural business strategy and marketing isn't just my profession; it's my passion. The interplay of local dynamics, unique challenges, and immense potential is a puzzle I am committed to solving. The failures hurt because they often are avoidable tragedies; however, every setback rekindles my drive.

We are committed to integrating the ITC method into our leadership coaching services. We believe it to be an immensely powerful means of arming rural leaders and entrepreneurs with the mindset and tools necessary to drive meaningful, sustainable change.