Giving rural business communities the expertise they deserve.
Amy specializes in crafting big strategies that lead to huge success for tiny businesses in small towns. That means working with business owners one-on-one.
Or (to make an exponentially bigger impact) partnering with the organizations that support them, like Chambers of Commerce and Economic Development Corporations. She's also:
An agency CEO, a researcher, a Leadership Coach, a student, a non-profit director, and a podcaster. This website is where you need to be to explore and connect with all things intrinsically Amy.
Hi there, visitor! 👋
I'm so glad you stopped by my website, and not only because I spent the time building it and fretting over every bit of copy.
I like to think our paths crossed for a reason. Maybe because we shook hands at a conference, you sat next to me in class, I follow you on Twitter, you found me on LinkedIn, or you used to make me pick my own peach switch from your backyard (hi, grandma!) and you're just here to check up on me.
Welcome!
♥️ Amy Morales
Leadership Coaching
The Amy Morales Company's leadership coaching is a transformative journey anchored in decades of rural business strategy expertise and underpinned by a rigorous academic foundation.
Certified by Rice University's prestigious 'Leader As Coach' program and trained in the Immunity to Change (ITC) method, developed by Harvard professors Robert Kegan and Lisa Lahey, Amy Morales provides executive and leadership coaching rooted in robust frameworks. Her unique blend of experience and formal training equips her with a nuanced understanding of the challenges and opportunities intrinsic to leadership in the rural business landscape.
Whether your aspirations lie in fostering enterprise growth, effecting organizational change, or refining your individual leadership style, Amy stands ready to guide you along the path to fulfilling your potential. Begin your leadership transformation today. To schedule a complimentary initial coaching session, reach out to Amy directly at amy@amymorales.co.
Pro bono or non-profit coaching for rural and/or veteran communities available in limited capacity.
Supporter of all Things Local: Wharton, Texas Lions Club Movie on the Square event in historical downtown.
Los Mulberry Trees: "Cool Mom" to Emmelin and John, supportive yet exhausting wife to Vince.
Organizational Partner: Bringing Back Main Street speaking engagement in El Campo, TX including H-GAC, EDCs and city leaders from around Texas.
Empowerment Through Education: Podcasting, live streaming, writing, and teaching our way to stronger business communities.
Striving for More: Attending Rice University's Jones Graduate School of Business to better serve our clients and communities.
Audiences Large and Small: Speaking at the NTCA - Foundation for Rural Broadband event in Fort Lauderdale, Florida.
Not to be hyperbolic, but small rural downtowns are at risk of dying and fading from existence.
Her focus and determination to serve rural areas for over a decade has allowed Amy to become an expert in rural micro business strategy and specialist in rural business community change management. What does that mean for most people?
Amy helps moms and pops in the country do a better job of marketing their business and bringing in revenue.
She also understands better than most what it takes to lead a group of local business owners through swallowing some rough pills and getting on the right track toward success and sustainability - together.
Connect with Amy 👇
You can find her on Facebook, Instagram, Twitter, and LinkedIn. Oh! and now on Threads. She talks life, leadership, school, and hobbies like martial arts, SCUBA, being a logophile (which has nothing to do with logos) and backyard chickens.
Looking to chat about research or scholarly things? Email Amy.Morales@rice.edu or take a look here to find a time that works.
If you are an intern looking to get involved in any of our for- or non-profit projects and organizations, we’d love to meet you! Email the team at recruiting@kapeeshllc.com.
For all other inquiries or to schedule a consultation or workshop, email Amy directly at amy@amymorales.co or fill out the form here.